Tata Motors has been aggressively pushing its electric mobility strategy, and now it has taken another bold step with the launch of the Tata Curvv EV in September 2025. Positioned as a stylish mid-size coupe SUV, the Curvv EV is designed to appeal to younger, tech-savvy buyers who value performance, futuristic looks, and sustainability.
A Unique Coupe SUV Design
The Tata Curvv EV stands out because of its coupe-inspired SUV design, a segment that is still rare in India.
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Sloping roofline that blends SUV ruggedness with coupe elegance.
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Slim LED headlamps with a connected light bar.
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Flush door handles for a premium touch.
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Aerodynamic alloys and bold body cladding.
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Dual-tone color options, including EV-exclusive shades.
This styling gives the Curvv EV a distinct identity in the crowded mid-size SUV market.
Performance and Powertrain
The Curvv EV is built on Tata’s advanced Gen 2 EV architecture, ensuring both efficiency and performance.
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Dual motor setup with all-wheel drive option.
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Maximum Power: 175 hp equivalent.
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Peak Torque: 350 Nm.
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Acceleration (0–100 km/h): Under 8 seconds.
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Multiple driving modes – Eco, City, and Sport.
This makes the Curvv EV not only stylish but also fun to drive.
Battery and Range
One of the most important aspects of an EV is its driving range, and Tata has focused heavily on this with the Curvv.
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Battery Pack: 65 kWh lithium-ion.
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Driving Range: 520 km on a single charge (ARAI-certified).
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Fast Charging: 10–80% in 44 minutes using a DC fast charger.
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Home Charging: About 8 hours with a 7.2 kW AC wall charger.
These figures ensure the Curvv EV is ready for both daily city commutes and long highway drives.
Premium Interior and Features
Inside, the Tata Curvv EV is a blend of modern luxury and cutting-edge technology.
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12-inch infotainment display with wireless Android Auto & Apple CarPlay.
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Fully digital instrument cluster with EV insights.
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Two-spoke steering wheel with illuminated Tata logo.
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Ambient lighting and panoramic sunroof.
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Ventilated seats with premium leather upholstery.
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360-degree camera and wireless charging pad.
The cabin feels futuristic and is designed to compete with premium rivals.
Safety and Technology
The Curvv EV has been developed with safety as a top priority.
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6 airbags as standard across all trims.
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Electronic Stability Program (ESP).
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Hill-hold assist and traction control.
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ADAS features including adaptive cruise control, lane keep assist, and collision warning.
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ISOFIX mounts for child safety.
The SUV is expected to achieve a 5-star Bharat NCAP rating, strengthening Tata’s reputation for safe vehicles.
Variants and Pricing
Tata has launched the Curvv EV in three trims – Pure, Adventure, and Fearless.
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Pure: ₹18.9 lakh (ex-showroom).
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Adventure: ₹21.2 lakh (ex-showroom).
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Fearless (top-end): ₹23.8 lakh (ex-showroom).
These prices make the Curvv EV a strong value proposition in the mid-size SUV EV category.
Competitors in the Market
The Curvv EV will take on some tough rivals in India:
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Hyundai Creta EV: Stylish but expected to be priced higher.
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MG ZS EV: Already popular but smaller in size.
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BYD Atto 3: Feature-rich but expensive.
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Maruti Suzuki eVX: Upcoming rival with a similar range.
Despite competition, the Curvv EV’s unique coupe design, range, and pricing make it highly attractive.
Customer Response
Since its unveiling, the Curvv EV has generated huge buzz on social media and among EV enthusiasts. Many buyers are drawn to its futuristic styling and long range, while dealers are already reporting strong pre-bookings.
Young buyers in metro cities, in particular, see the Curvv as a lifestyle SUV that combines performance with environmental responsibility.
Market Impact
The Curvv EV is expected to play a crucial role in Tata’s EV strategy, bridging the gap between the Nexon EV and Harrier EV.
With a balance of premium features, stylish design, and practical range, the Curvv could become a segment leader in the mid-size EV SUV space.
Experts believe the Curvv EV will help Tata strengthen its 70%+ market share in India’s EV passenger car market even further.
Final Thoughts
The launch of the Tata Curvv EV in 2025 marks a turning point for India’s mid-size SUV market. It combines futuristic coupe styling, strong range, premium interiors, and advanced safety features, making it one of the most exciting launches of the year.
For buyers looking for a stylish yet practical EV SUV, the Curvv is an excellent choice. It’s more than just a car—it’s a statement of modern design and clean mobility.
FAQs
What is the range of the Tata Curvv EV?
The SUV offers an ARAI-certified range of 520 km.
How much does the Tata Curvv EV cost?
Prices range from ₹18.9 lakh to ₹23.8 lakh (ex-showroom).
Does it come with ADAS?
Yes, the Curvv EV features Level 2 ADAS with adaptive cruise control, lane keep assist, and more.
Which cars compete with the Curvv EV?
It rivals the Hyundai Creta EV, MG ZS EV, BYD Atto 3, and Maruti eVX.
What makes the Curvv EV unique?
Its coupe-inspired design combined with long range and Tata’s wide service network.
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